Vedicard

Our team

VediCard SIA is a company, which offers quality services based on modern technology, high knowledge base about payment card market in Latvia and abroad. Company’s core team has previously worked in leading banks and development companies, acquired substantial experience in payment card business processes, specific rules and regulations and technologies in this area.

Ludmila Berzina – Managing Director

Ludmila Berzina

Managing Director and Senior Consultant, has over 20 years of professional and IT experience. During her career she has been employed as a programmer, systems analyst and technology manager. Her carrier started in scientific research institutes math laboratory where she got her first understanding of math modelling (PGP machines). Having worked in payment card business since 1994, she has a wide base of experience in business process management, financial modelling, research and analysis, as well as product business development.

She has been involved in such activities as first EMV card issuance in Latvia, first EMV terminal deployment in Latvia, first International schema branded prepaid card issuance (closed loop and open loop cards) in Baltics.

Working in Latvia’s Savings Bank during time of economic downturn between 2008 and 2011 (GDP reduction of more than 20%), significantly increased bank's card business - merchant portfolio increased two-fold, reversed negative card issuing trend and increased portfolio by 30%

  • Maintained card business profitability given the interchange revenue reduction
  • Started e-commerce acquiring programme with 120-180 Mio EUR in annual turnover and together with Indra Kesane deployed risk management programme to manage e-commerce risks.

Managed first cash recycler device project and achieved positive EBIT from first month.

Industry activities:

Girts Berzins (Swedbank) Banking Executive:

"Managing IT one of the biggest challenges is to build a sustainable bridge between technology world and business visions. Ludmila has succeeded in that perfectly, and even more - she is a real role model how to develop business technologies pro-actively - not waiting when customer comes to you, but knowing customer business advice him on new trends and opportunities. And all this in so sophisticated are as payment cards technologies are."

During the year in VediCard she already conducted many consulting and research assignments into Latvian and Finland card market. She has a substantial understanding of card issuing, acquiring and ATM landscapes in Baltics and Nordic countries.

During 2010. – 2011.

Indra Kesane - Board Member. Senior consultant

Indra Kesane

Deep and broad knowledge of payment card business.
Senior Consultant having worked in payment card business since 1994. She has a wide base of experience in research and analysis, product development, project management, communication with international card schemas and processors. She also has a lot of practical experience in e-commerce, personalisation, clearing and settlement processes and payment card and prepaid card issuing areas. Prior to leaving Hansabanka Latvia (now Swedbank) she was involved in payment card system migration process where she was one of migration team leaders.

During her year in VediCard she already conducted several consulting and research assignments into Latvian and Finland card market. She has a substantial understanding of card issuing, acquiring, as well as ATM landscapes in Baltics and Nordic countries.

During 2010. – 2011.

Girts Aizstrauts - Leading system analyst

Girts Aizstrauts has experience of more than 10 years both in IT and project management. He worked as IT development system analyst in Tieto. System analyses covers subjects from custom software development up to development of internationally certified card systems and their implementation (including migration) in banks and card processing centres globally. Prior to leaving Tieto Latvia he was involved in card management system migration process in Kenya, where he worked as part of migration team, as well as a couple projects in Russia.

  

Girts Aizstrauts

Started and guided data warehouse/business intelligence implementation project – with card business data warehouse going live in 4 months. Business intelligence gave bank detailed view of business profitability at client level. Started expansion of data warehouse to include other bank businesses.

Managed the first CAT device certification in Baltics (transportation project) in cooperation with ACS France

During his year in VediCard he already conducted several consulting and research assignments into the Latvian and Russian card market.